Z-Shaped Pattern For Reading Web Content
UX Planet — Medium | Nick Babich by Nick Babich It is easy to imagine every user excitedly reading every letter you write. Get over it, because users don’t do that. They scan. Users don’t read web pages, they scan. Scanning means they only stop to read when something catches their eye. As a designer, you have a lot of control over where people look when they’re viewing a web page you’ve designed. To create the right path the visitor’s eyes are going to follow, you need to understand how our eyes process information.