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Why you can never trust your users

UX Planet — Medium | Quovantis

“You made me feel that you really liked me. And then you just left, just like it was nothing”

Same story, everywhere. No, I am not starting off with a love-hate relationship quote from a guy whose girlfriend just dumped him.

This is you; talking to your user.

This is the harsh truth. Users abscond when they don’t find happiness in what they were doing. Whose fault is it?

Yours? NO. Users’? Big NOOO!

Then who is the culprit?

The Lizard Brain