Where should designers sit? Making cross-functional design teams work.
Inside Intercom | Gustavs Cirulis Traditionally design teams have been centralized, such that all designers worked on the same team and would take on projects together. This allowed teams to build on each other’s strengths, hire specialists that focus on specific areas like visual design or prototyping, and allowed them to cover a broad range of challenges. However, over the years a different model has emerged and has become more and more popular – designers have become embedded in cross-functional teams together with engineers and a product manager and together