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UX Study: The Search for Wine



Muzli -Design Inspiration — Medium | Casper Sermsuksan It all began one night at the Press Club in San Francisco, where I was attending my first company event. As the youngest guy in the company, I was the least knowledgeable when it came to alcohol (debatable) and wine. When I was asked which wine I preferred, the only two things that came to my mind were red and white. Let’s be honest, we’ve all experienced a similar situation, and it didn’t help that Press Club has a 17-page long wine list.

UX Study: The Search for Wine



uxdesign.cc – User Experience Design — Medium | Casper Sermsuksan It all began one night at the Press Club in San Francisco, where I was attending my first company event. As the youngest guy in the company, I was the least knowledgeable when it came to alcohol (debatable) and wine. When I was asked which wine I preferred, the only two things that came to my mind were red and white. Let’s be honest, we’ve all experienced a similar situation, and it didn’t help that Press Club has a 17-page long
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