UX & Psychology go hand in hand— How Gestalt theory appears in UX design?
uxdesign.cc – User Experience Design — Medium | Norbi Gaal Source: iStock In the age of AI and “Human Centered Machine Learning”, it’s essential that we understand the needs and behaviour of our users. This is doubly true as a UX designer. In order to create work that better serves the needs of our users, it’s important to understand some basic psychological principles. Which is why I want to share with you Gestalt theory. With this toolkit under our belt, we can consciously design user experiences that truly fit the users.