HomeNewsUX Meets MBA: What Happens When A Designer Goes To Business School

UX Meets MBA: What Happens When A Designer Goes To Business School



Smashing Magazine » UX Design | McLean Donnelly     If great design can imbue customers with trust, why are designers so removed from product management and the larger business strategy? As a VP of UX with an MBA, I strive to bring both worlds together to create a new model in which user experience and design align with overall business strategy and company vision to drive increased revenue and customer engagement. As the Internet became commercially viable, “first to market” generally prevailed as a dominant corporate strategy. However, as