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UX is not an opinion.

uxdesign.cc – User Experience Design — Medium | Casey Bombacie This picture has nothing to do with the article, I just liked it. That’s an opinion. 😉 Thanks to Pexels.com for free pics! As we set out to build great products we are constantly inundated with opinions, insight, and data. Stakeholders, users, and builders alike will have opinions about the very product we are building. Some strong, some weak. Opinions are fine. Everyone has them. But let me say this, UX is not an opinion. UX processes are meant to test our assumptions