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Typography Elements Everyone Needs to Understand

medium bookmark / Raindrop.io | Type design may be intimidating to many, with terms such as leading, baseline, kerning, ascender, tail, and many more … The good news is, there are eight basic, universal typographical design elements: typeface, hierarchy, contrast, consistency, alignment, white space, and color. Even a basic understanding of each of these elements can revolutionize any design project. Typographical principles aren’t just arbitrary aesthetic philosophies some pretentious design student made up, they are techniques to help you present your ideas to viewers and get the most out of each