HomeNewsTouching up blemishes on Sephora’s UI – Priyanka Gupta – Medium

Touching up blemishes on Sephora’s UI – Priyanka Gupta – Medium



medium bookmark / Raindrop.io | A UX case study for Sephora’s iOS app Overview In the age of new media, digital content creators have been increasingly influencing the beauty and fashion space. Hundreds of Youtube and Instagram posts unraveled my love for skincare products, and soon I found Sephora to be my one-stop shop. I used the web app to shop for a few months until I found out about their iOS app. However, despite using the app religiously, I had trouble navigating through it. After observing that other people also