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The year in visual identity

Creative Review | Patrick Burgoyne

Unveiling any new identity these days involves a collective holding of breath, girding of loins and terror of Twitter for all concerned. Nevertheless, 2017 saw some major rebrands encompassing everything from football clubs to museums to whole countries.

With an eye on tackling the inevitable backlash and involving its community in the process, Mozilla attempted to conduct its rebrand in the open. Design consultancy johnson banks signed up for the ride (which we followed closely), culminating in the release of the final scheme in January.

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