The Surprising Relationship Between Gamification And Modern Persuasion
Smashing Magazine » UX Design | Akar Sumset If you’re like me, then being persuaded requires a scientific approach and concrete examples. And that’s exactly what this article does. It explains how gamification can work by showing the relationship between gamification, UX design and BJ Fogg’s modern persuasion phenomenon, “mass interpersonal persuasion.” And it has a lot of practical gamification examples that you can apply to your own products for more engaging experiences. Today, virtually all companies (except for special ones like Basecamp) have to grow non-stop. Why?