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The rise of the designer

Designing Atlassian – Medium | Adriaan Fenwick Photo by Richard Bagan on Unsplash It’s no surprise that design-driven companies outperform their competitors where the experience of a product and service is key to fostering loyal customers. Over 70 design agencies have been acquired by tech companies since 2007, 50% of which took place since 2014 — Design in Tech Report (2017) ServiceNow just bought a design firm because even enterprise apps have to look pretty — TechCrunch Tech companies are bringing design in-house, where everything used to be outsourced. Further investments are being made in redesigning