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The Reflective Level of Emotional Design



UX Daily – User Experience Daily | “Few products become iconic in people’s lives in the way that, say, the Sony® Walkman® did. The iPod is quickly ascending to that status. Clearly there are some products that stand little chance of ever becoming symbolic in people’s lives-like Ethernet routers, for instance – no matter how wonderful they look or well they behave. However, when the design of a product or service addresses users’ goals and motivations-possibly going beyond the product’s primary purpose, yet somehow connected to it via personal or