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The Golden Age of UX is Over



UX Planet — Medium | Jonathan Courtney Here’s how to stay relevant in the new, mature era of digital product design When I started AJ&Smart in 2011, UX Design was still so misunderstood that I spent the next 3 years just explaining to my clients (while also defining it to myself) what it actually was and why it was valuable. It was also extremely difficult to hire good UX designers, as there was nowhere to really learn what was required for the accelerating digital product world. The UX Designer role itself was