Stop doing user interviews. Start having conversations.
medium bookmark / Raindrop.io | <img class=”progressiveMedia-noscript js-progressiveMedia-inner” src=”https://cdn-images-1.medium.com/max/1600/1*vTCi8RefWwgNarDkI3zjvQ.jpeg”> There’s something I’ve realised lately, that’s making my user interviews go smoother and getting deeper, more nuanced insights. I want to share it with you: The key is this: relax. Take a step back, for a moment. What is a user interview? If yours are like mine, it’s essentially sitting down with a complete stranger, asking them quite personal questions about their life, and hoping they’ll answer truthfully and openly enough that you can use what they say to design your product.