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Stop Designing For Yourself

medium bookmark / Raindrop.io | Your goals are not customer goals. When using a product or a service, we are essentially hiring it to do a job for us. Knowing what jobs your customers have to get done is key to any company’s success. The Jobs-to-be-done concept has been around for more than 10 years now and I believe it helps to design better products. It transforms our understanding of customer choice in a way that no amount of data ever could, because it gets at the causal driver behind the