HomeNewsSnap launches free AR tool for creating Snapchat lenses

Snap launches free AR tool for creating Snapchat lenses

Creative Review | Rachael Steven The Lens Studio website

Snap is the latest tech company to reveal its AR offering with Lens Studio: a free desktop tool that allows users to create lenses for Snapchat.

Google, Apple and Facebook have all launched or announced AR platforms this year: Apple’s ARKit launched on iOS 11 in September, Facebook opened up its AR Studio tool to developers this week and Google has introduced an AR Stickers app – created using its ARCore platform – on its Pixel 2 smartphone. (A wider release of ARCore is expected next year.)

Lens Studio allows individual users as well as brands and advertisers to create lenses ...

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