HomeNewsRemoving Friction In UX: Last-Minute Travel Planning And Activity Booking (A Case Study)

Removing Friction In UX: Last-Minute Travel Planning And Activity Booking (A Case Study)



Smashing Magazine » UX Design | Einar Þór Gústafsson     Most travellers make last-minute decisions, even though they spend significant time researching things to do before embarking on their trip. Finding a hotel and flight is relatively easy, but when it comes to tours and activities, the problem is that late or last-minute bookings are not always available. And if they are available, the process of making a purchase online is often hard. The mobile experience can also be limited because many websites are slow or their booking process