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Principles of Motion in User Interfaces



medium bookmark / Raindrop.io | Motion tells a story, adds delight, and shows a level of technical sophistication that tells the user, “These guys know what they’re doing.” And this is all well and good, but at its core motion should teach the user how to interact with the product—demonstrating affordances, architecture, and task-flow with as little mental baggage as possible. When to use motion Transitions When the user must transfer attention from one element to another, motion should guide their eyes towards next steps. No transition in nature is instant,