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Perfecting the Pickup

medium bookmark / Raindrop.io | Simon Pan is a Product Designer based in San Francisco. In 2012, tapping a button to Uber across the city felt magical. By the start of 2016, this magic receded to a slew of disparate features that made the experience slow and complex to use. I was part of an ambitious project to redesign the Uber pickup experience for the fastest growing startup in history. To comply with my non-disclosure agreement, I have omitted and obfuscated confidential information in this case study. All information in