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Negative Emotional Responses

UX Daily – User Experience Daily | In the developed world, we have the benefit of choice; if a product fails to provide us with a positive emotional experience, we can simply look for an alternative. Consumerism is now more cutthroat than ever; no sooner has one product been released, another, similar product appears in its place on the shelf. So as to ensure survival, businesses and designers must not only develop products that are effective, but they must also enhance positive aspects of the user experience and limit or eliminate negative aspects of the user experience. At the root of both these achievements is an understanding of who the users are, where and when they will use the product, and how the product is going to b…

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