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Maximizing user research across a product’s lifecycle

medium bookmark / Raindrop.io | At many companies, researchers are like paratroopers. We parachute in for special projects, with the mission of gaining the required insights, only to be reallocated to another team once the mission has been completed. It’s a far from ideal approach that limits the impact a researcher can have on a product, because it’s harder to influence a team when you’re not a part of it. It also forces research activities into a “step” in the process, or a box-ticking activity for the start and finish