HomeNewsLaunchpad — Introducing Automated A/B Testing – Design + Sketch – Medium

Launchpad — Introducing Automated A/B Testing – Design + Sketch – Medium



medium bookmark / Raindrop.io | <img class=”progressiveMedia-noscript js-progressiveMedia-inner” src=”https://cdn-images-1.medium.com/max/1600/1*stNRdEkHXbOJl5GBPHiDIg.png”> ☝️ What is A/B Testing Landing pages are a special type of web pages that have a specific goal. Whether it’s subscriptions to a mailing list or gathering contact information for sales lead, they all focus on a single metric. That metric is called Conversion. A conversion occurs when a person visit the landing pages and submits their information via a form. A/B Testing is a way to present different landing page variations to different visitors and by tracking the conversion performance