HomeNewsIt’s About More than Pixels: Redefining “Designer”

It’s About More than Pixels: Redefining “Designer”



medium bookmark / Raindrop.io | Business professionals of a “certain vintage” have a tendency to misunderstand the role of design. They’ve looked at designers as disposable or simply nice to have. But now, digital transformation is pushing us into a brave new business frontier—one where product expectations, unique business needs, and advancements in technology require a new way of thinking. These new circumstances are pushing designers to focus more on the invisible rather than only the tangible. In this new business world, human-centered design will take shape as our discipline