HomeNewsInstacart’s Lead Product Designer on Creating A Design System

Instacart’s Lead Product Designer on Creating A Design System



medium bookmark / Raindrop.io | Jordan Staniscia tried — and claims he failed — multiple times to create a single, re-usable design system for all of Instacart’s visuals, icons and interactions over many years at the company. We at Initialized Capital frequently get asked about how startups should create style guides that define the brand identities of their companies, and so we asked Staniscia to share some lessons with portfolio companies this week. So, first off, what is a “design system”? Staniscia prefers to use the word “system” because it implies that this is