HomeNewsHow to Use Topic Maps to Run Generative User Interviews

How to Use Topic Maps to Run Generative User Interviews



medium bookmark / Raindrop.io | <img class=”progressiveMedia-noscript js-progressiveMedia-inner” src=”https://cdn-images-1.medium.com/max/1600/0*4kmG-koqk6mUqejr.”> Generative user interviews are a foray into the unknown. As opposed to evaluative interviews, where you are assessing a reaction to an existing product, generative interviews are meant to help you figure out what to build in the first place. But every style of research has its limits — a random poll might be too, well, random, and a questionnaire is too rigid to navigate the complex lives and motivations of your users. In this piece, I will discuss the use of a