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How to successfully encourage newsletter signup with good design

Boagworld – Web & Digital Advice | Paul Boag

Okay I admit it, this is a pet peeve. I have written about it before, twice. But come on people. We can do better with our newsletter signup forms. In fact I can prove it with the form on this site.


Don’t check your feeds as much as you should? Signup to my bi-weekly newsletter instead.



I’m sick of newsletter signup forms. Company so desperate to get my email address that they will resort to anything. Any annoying technique in the hope of extracting it from me. Irritating overlays you can’t close. Manipulative wording designed to badger you into signing up. The list goes on.

I wish I could say these techniques don’t work. But they do. If you annoy people enough a significant percentage will do what you want them to ...

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