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How to Grow Insanely Engaging Products with Success Messages



medium bookmark / Raindrop.io | Product managers and marketers often fall into the trap of “carrot and the horse” thinking. They dangle carrots in front of users, in the form of email blasts with discount codes and unending streams of notifications. These strategies can be effective—but only when they tap into real user motivations. This is a fundamental principle of human psychology first uncovered by Ivan Pavlov over a 100 years ago. Pavlov noticed that if you place a chunk of raw beef in front of a dog, the dog