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How to Create a Side Project that Customers Actually Want



medium bookmark / Raindrop.io | “Don’t find customers for your product. Find products for your customers.” — Seth Godin There’s a scene in Objectified in which a team of industrial designers is shown designing garden shears. Two or three New York MFA-types stand around a conference table discussing a prototype: where on the hand the shears will create friction, whether the grip is comfortable enough, whether the angle of the shears is correct and so on. That the delicate hands of an industrial designer are different from the callused hands of