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How Google approaches the process of ideation

uxdesign.cc – User Experience Design — Medium | Maya Frai A Udacity Product Design Course Ideation and Validation: Actually coming up with an idea How can we categorize ideas? The “simplify” idea: when you’re trying to improve a task by making it simple and easy for users e.g. Blue Apron The “me too” idea: transform an already existing idea and bring it to a new market e.g. Alibaba The “virtualize” idea: moving activity on an online space e.g. Lyft The “remix” idea: combine ideas on one platform or product e.g. Slack The “almost-impossible” idea: revolutionary idea

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