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How do you set metrics?



The Year of the Looking Glass — Medium | Julie Zhuo This was first published on my mailing list The Looking Glass. Every week, I answer a reader’s question. Photo by Di_Chap How do you set metrics? Q: What role should metrics play for designers? How should you set metrics, and how should you use them? I’ve often heard the misconception that metrics are the domain of Product Managers and Data Scientists, cold, hard numbers used to track the business that can’t truly measure the human experience of using a product. As a