HomeNewsHarnessing the Power of User Research to Build Customer-Driven Products

Harnessing the Power of User Research to Build Customer-Driven Products



medium bookmark / Raindrop.io | It does not matter how great you think your product is if your users do not agree. Ignoring the user, then, would be as good as ignoring your product or app. Taking the time to understand the subtleties of your user’s environment, the limitations of using the app, and the kind of value they derive from the experience can help improve user experience and core functionality. That is the essence of user research—understanding what the user’s goals are, what actions they are taking to achieve