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Getting Typography Right in Digital Design



Springboard – Medium | Nick Babich Typography can make or break a product. Here’s how to excel at it Communication plays a vital role in design. In order to be successful, your products have to clearly communicate their intent and purpose. When we talk about communication, we usually mean text, because the purpose of any text on your website or app is to establish a clear connection with users. Typography plays a significant role in this process: Good typography makes the act of reading effortless, while poor typography turns users off. As