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Get That Click: How to Come up with the Perfect Email CTA



medium bookmark / Raindrop.io | About two years ago my boss held his first webinar. He spoke about the basics of copywriting, some 300 people watched the live feed, which was a result we didn’t even dream about. (We would’ve been perfectly fine with 50). Our goal was lead generation, the webinar was the lead magnet. We wanted to reach new people with the format and communicate that we were professionals. Copywriters who really know what they are doing. So the reach was a tremendous success, all feedback was positive,