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Friction Isn’t Always the Bad Guy in User Experience



medium bookmark / Raindrop.io | It’s true that friction hurts user experience, frustrates a user, and might even drive them to the point of abandoning your product once and for all. There’s no denying that. It’s true that spotting the various friction points in the process and smoothing them out is the most fundamental approach to improve its flow. Not refuting that either. However, that’s just one side of the friction coin. The other side is positive, purpose-driven, productive friction. Friction used at the right places, with the right amount,