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Flat UI Elements Attract Less Attention and Cause Uncertainty



medium bookmark / Raindrop.io | Summary: Flat interfaces often use weak signifiers. In an eyetracking experiment comparing different kinds of clickability clues, UIs with weak signifiers required more user effort than strong ones. The popularity of flat design in digital interfaces has coincided with a scarcity of signifiers. Many modern UIs have ripped out the perceptible cues that users rely on to understand what is clickable. Using eyetracking equipment to track and visualize users’ eye movements across interfaces, we investigated how strong clickability signifiers (traditional clues such as underlined, blue