HomeNewsFirst steps for better UX research – Designing Nubank

First steps for better UX research – Designing Nubank



medium bookmark / Raindrop.io | How we’re making user research more frequent, structured, and transparent at Nubank. Here at Nubank, it’s extremely important that we keep ourselves fine tuned to our users’ minds and emotions. After all, each aspect of their financial lives is a very personal, delicate matter, extremely rich in details and heterogeneous behavioral patterns. When building for millions of diverse users, qualitative research is the tool to help us keep an empathy window opened so we can design for realities, demographics, and pains that are different from