HomeNewsDressing your products in words: Copywriting that connects with people

Dressing your products in words: Copywriting that connects with people



UX Planet — Medium | Haris Imran Extract from: “Copywriting: Successful Writing for Design, Advertising and Marketing” Let me share the ad for Rolls Royce Silver Cloud from 1950s. The headline read: At 60 miles an hour the loudest noise in this new Rolls-Royce comes from the electric clock This is an example of beautiful copy that communicates benefits to the users instead of focusing on the features. A classic example of how simple words find home in the hearts of audience. Instead of selling speed, clocking 60 miles an hour, the