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Does the famous F-shape pattern in eye tracking really exist? [Data]



medium bookmark / Raindrop.io | In 2006, Nielsen Norman published some fascinating research on how people scan and read websites. They announced that their study showed users tend to view web pages in a kind of “F-Pattern”, and shared 3 examples of heat maps containing a distinct F-shape: The study’s conclusion has been shared by several influential blogs over the years, and a huge number of designers and marketers have incorporated this insight into the way they work. However, here at EyeQuant, we’ve done an extensive amount of quantitative analysis