HomeNewsDesign Principles: a guide to less shitty feedback – Apegroup — Behind the Screens – Medium

Design Principles: a guide to less shitty feedback – Apegroup — Behind the Screens – Medium



medium bookmark / Raindrop.io | Imagine you’ve just finished presenting a mid-stage draft of a digital product. It’s a good solution. You feel like you’ve nailed it. Eagerly, you look to your client for feedback. But your client doesn’t look eager at all. “I hate it! It just doesn’t feel like ’us’” …does this feel familiar? Frustrating? Most designers have run into some variation of this situation. But why does it happen? Is it that they’re a nightmare client? Is it that you’re a terrible designer? The truth is often more