“Culture meets commerce”: Sonos opens flagship store in London
Creative Review | Rachael Steven
Home audio brand Sonos opens its first UK store in Covent Garden next week. The building – formerly the Magnum Pleasure Store, where sweet toothed shoppers paid £5.50 and up for custom Magnum ice creams – has been transformed into a shop and event space that makes Apple’s sleek stores look almost clinical.
On the ground floor are two house-shaped listening booths with glass walls and interiors designed by local artists. Camille Walala – whose work has been popping up all over London – has filled one with colourful geometric patterns and Neil Raitt has transformed the other with paintings of mountains and rolling waves.
These booths allow customers to experience ‘multi-room listening’. Each one is kitted out with a range of Sonos products and a demo triggered via an iPad replicates the experie...