HomeNews“Culture meets commerce”: Sonos opens flagship store in London

“Culture meets commerce”: Sonos opens flagship store in London

Creative Review | Rachael Steven

Home audio brand Sonos opens its first UK store in Covent Garden next week. The building – formerly the Magnum Pleasure Store, where sweet toothed shoppers paid £5.50 and up for custom Magnum ice creams – has been transformed into a shop and event space that makes Apple’s sleek stores look almost clinical.

On the ground floor are two house-shaped listening booths with glass walls and interiors designed by local artists. Camille Walala – whose work has been popping up all over London – has filled one with colourful geometric patterns and Neil Raitt has transformed the other with paintings of mountains and rolling waves.

These booths allow customers to experience ‘multi-room listening’. Each one is kitted out with a range of Sonos products and a demo triggered via an iPad replicates the experie...

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