HomeNewsCultivating a Design-Driven Culture Embracing the intangibles, learning from failure, and building t…

Cultivating a Design-Driven Culture Embracing the intangibles, learning from failure, and building t…



medium bookmark / Raindrop.io | What do you think about when you hear “design thinking”? Do the fields of UI and UX come to mind? Visual design? Storyboarding? Wireframes? Or could design be deeper than what you see on a screen? Fundamentally, design is a problem-solving mindset grounded in strategy and research. The process of deconstructing decisions down to their core value props is at the center of design thinking, and design thinking is the primary instrument of a design-driven culture. According to Debbie Kawamoto, Senior Director of Design at