HomeNewsCopy Hackers’ Joanna Wiebe on crafting copy that converts – Inside Intercom

Copy Hackers’ Joanna Wiebe on crafting copy that converts – Inside Intercom



medium bookmark / Raindrop.io | Joanna Wiebe helps startups get more sales, not with cheap “growth hacks” but with good, old-fashioned copy. As the co-founder of Copy Hackers and Airstory, she’s helped companies like Wistia, Buffer and Metalab create persuasive, believable and usable copy that converts visitors into customers. She has also (quite literally) written the book on how early-stage startups can get their messaging straight. Joanna and I sat down to talk about how she built her business from Hacker News, the biggest mistakes startups are making with their