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Content strategy: How words build a product



Inside Intercom | Elizabeth McGuane We’ve always cared about words at Intercom. This blog, our books and our product marketing attest to that. But words within the product itself have followed a more evolutionary path. Decoding the product dialect Words in a product evolve. They start with the people who first invent the product and name its parts. They change when new teammates bring in fresh influences. And they change again when they need to communicate to a new audience. All that change happens incrementally, word by word. It reminds

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