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Competing on customer experience



uxdesign.cc – User Experience Design — Medium | Eva Nudea Horner How the value proposition of design is changing Today’s customers are more influential than ever, able to shift market demands and define a company’s success with the power of digital word-of-mouth. We’ve reached an era where design is a key competitive advantage in the consumer market. This is my attempt to give you some insight into preconditions that go into what I see as the next challenge for corporations around the globe to become (more) customer-centric. Companies are faced with