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Cognitive biases during user research



uxdesign.cc – User Experience Design — Medium | Abdou Ghariani “Language is a form of human reason, which has its internal logic of which man knows nothing.” — Claude Lévis-Strauss 1908–2009 Following our first part, introduction to ‘cognitive biases in user research’, here is the part 2 focusing on some examples seen during user interviews. Camera dei giganti — Giulio Romano I worked recently on a project at Pivotal Labs’s Paris Office which gave me several opportunities to explore how our unconscious bias affects projects. While these biases can be small and insignificant, if you