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Carousell: a Guerilla UX Case Study



uxdesign.cc – User Experience Design — Medium | Alexey Samkov How incremental design changes can improve the seller experience to drive listing growth & engagement When moving apartments in Singapore I tried Carousell, a Southeast Asian peer-to-peer marketplace similar to Letgo (US) & Mercari (Japan). I was instantly impressed with the ability to monetize my unwanted belongings with speed and simplicity. Every sale felt like I was getting free money since the other alternatives were 1) letting items collect dust at home or 2) donating / throwing them away. From