HomeNewsBest Practices for Qualitative User Research

Best Practices for Qualitative User Research

UX Daily – User Experience Daily | No matter how big or small your user research project is, if you are going to do user research, you want to make sure that you are doing it right. You don’t want to waste your time doing research that does not truly represent your users’ opinions and behaviors. That is a waste of both your and your research participants’ time, and it’s bad for business. The first step in doing user research right is to understand best practices for the method you are using, and why best practice is, in fact, best practice. If you understand this, you can ensure that your own user research is truly relevant, you can evaluate the validity of other people’s research results, and you can explain the benefits of…

Featured articles on Prototypr: