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Behind the Scenes of Our Bold New Brand



medium bookmark / Raindrop.io | Art director and illustrator who leads an incredible in-house creative team at Atlassian. The brief, and the challenges within Brand redesigns aren’t all puppies and rainbows. They’re complex, filled with opinions and emotion, and require unbelievable coordination to ensure seamless execution. That’s why we had to be sure now was the ideal time to rethink our identity system, and that it was something worth doing. That was the easy part. We all agreed that while our current identity system had carried us far, we had