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Applying human-centered design to emerging technologies



IDEO Stories — Medium | IDEO VR, AR, and digital assistant present exciting opportunities for the future, but how can we ensure we’re designing for what people really want? By Peter Hyer, Fabian Herrmann, and Kristin Kelly “If I could go anywhere, I’d want to go to Mars in my flying gold Lamborghini…bring my dog and eat ice cream.” — Amadi, age 11 When you dream of the future, what do you see? Do you dream about concurrent odometry or horizontal plane detection? Do you fantasize about hot words and utterance capture? Probably not. Most